ATLAS: Performance Professional Comes to Socks

I found this great startup project that has created a new sock.  While the DYROS lab has been doing work on walking and shoe recognition, some people have thought about how this research can influence shoe design itself.  I am not too sure about the research methods used in this product, but it at least sounds convincing.  When talking to some shoe designers, many people have the notion that whatever could have been done, has been done.  This attitude does not only apply to shoe designers, but to many other fields as well.  I think this project is a great example of how some innovation converging science and design can help a seemingly small problem, but one that effects almost everyone.

Source: Kickstarter

The problem isn’t your feet, it’s what’s on them.

You’ve felt it. The aching, the heat, the sweat… all inside your favorite dress shoes. It’s a pain, an inconvenience, and your dress socks are to blame. Even worse, we’ve accepted it as the cost of looking good and feeling professional.

At Ministry of Supply, we’ve challenged this, engineering a dress sock packed with performance. ATLAS is moisture wicking, designed for comfort, and built to keep you cool and supported all day long.

Sound good? It gets better. You can be among the first to own your very own pair of ATLAS dress socks. Help us bring Atlas to life by backing us and spreading the word about a better way to business wear. We need to raise $30,000 to fund our final prototype and first production run of ATLAS. We can’t do it without you.

Convinced? Good. Unconvinced? Even better. We’ve got tons more info for you- all about the design and technology that went into ATLAS.

When we set out to design the best dress sock available, we started from scratch back in the MoS labs. Great things take time, and we spent our time getting to know your feet… intimately.

Three types of mapping went into the research behind ATLAS:

Strain Analysis

We used strain analysis to map out how your feet move. Your toes, your joints, and your skin all bend, stretch, and adjust to accommodate your movements. Regular socks can’t adjust with you and end up bunching or sagging. A product of Strain Analysis, visualizing in 3D how your skin stretches and adjusts, ATLAS behaves like a second skin: moving with you and maximizing comfort.

Pressure Mapping

Pressure Mapping helped us to visualize how you apply pressure and where you need extra support in your socks. It’s the same type of technology podiatrists use to prescribe custom orthotics, but we used it to make ATLAS the most comfortable socks you’ve ever worn to work.

Thermal Imaging

We’ve used thermal imaging in the design of our shirts to identify “hot spots” and where you need ventilation. Same concept applies here. By combining information we received from pressure mapping and thermal imaging, we were able to create a sock that provides comfort and heat management simultaneously.


The moisture wicking, heat management, and comfort capabilities of ATLAS are all made possible through its unique combination of fibers, a blend made up of 40% recycled polyester infused with carbonized coffee (more on that below), 40% cotton, and 20% elastane. While the high percentage of elastane is for great shape retention, the cotton-to-polyester ratio optimizes comfort and performance (read: heat and sweat management) in all the right places.

Additionally, the ATLAS fibers are infused with carbonized coffee to eliminate odors. It’s a guaranteed pep in your morning step, minus the risk of a caffeine addiction (although since experiencing its performance in our socks, we’ve been treating our morning cup o’ joe with a little more respect).

Armed with research, materials, and a great design, we set out to find a socially and environmentally responsible manufacturer who values innovation as much as we do at Ministry of Supply. We landed on one of the most advanced textile mills on the planet, who works with brands like Patagonia, to help us make ATLAS a reality. With them, we are able to incorporate robotic knitting (think 3D printing precision and customization, but for knitwear instead of custom action figures) to make the most intricate of designs a reality.

Prototype of the Atlas Dress Sock
Prototype of the Atlas Dress Sock
Prototype of the Atlas Loafer Sock
Prototype of the Atlas Loafer Sock


As a small startup brand, we can’t afford to buy minimum order quantities (around $30,000 worth of socks) if our customers aren’t excited about them.  In fact, we flat-out can’t afford that.  We need your help to reach these minimum order quantities, and we need your input on if we should go ahead with production.  We’ve spent the last 8 months in the labs working on Atlas, but before we make that final commitment and go from prototype to product, we need your backing.

The $30,000 raised will 100% fund production – we’ll be able to place the minimum order quantity with our manufacturer and we’ll be able to make Atlas a reality.


We are initially offering ATLAS in black for loafer and dress socks. Choose a backer level on the right side of this page and you’ll be able to specify, by size and type, each pair you want in your custom batch. To highlight the special robotic knitting process used in ATLAS, we are also including our ATMOS tee in many of our rewards. The ATMOS tee uses robotic knitting in its variable knit pattern, giving you ventilation exactly where you need it in an undershirt or in a shirt that stands alone. You choose: Crew or V-neck, white or black, size XS-XL.

Prototype of New Atmos
Prototype of New Atmos

ATLAS isn’t a reality just yet. We’ve been working hard on our prototypes, but we need your help to make ATLAS officially part of the MoS brand. We’re launching on Kickstarter to find out if ATLAS is something your workday needs, and to see if you are as passionate about your clothing’s performance as we are. Show your support by backing, liking, tweeting… whatever you can to spread the great news that there’s a better way to business wear.

The Ministry of Supply mission is to inspire confidence in every man, through professionally wearable innovation and design. We hope you’ll join us in challenging how fashion and clothing is designed and made. Trust us, it’s going to be a gamechanger.

Stay classified, Kickstarter.

MoS Founders
MoS Founders

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